Corporate Gifting
2024 Aug 6th
What is Corporate Gifting and why is it important?
Corporate gifting is the practice of sending gifts to create a connection with employees and clients, whether it is to reward your employees accomplishments, birthdays, holiday, or hosting an event to impress clients. Corporate gifts do not need to be costly or extravagant. Sending a gift basket is an example of how easy it is to come up with corporate gift ideas.
Thousands of companies rely on Baskits to enhance their business development efforts and strengthen their connections. Baskits understands that these organizations trust us with their hard-earned reputations - we take that responsibility extremely seriously and it impacts everything we do. Corporate gifting is so important because it provides an emotional and positive connection that strengthens the recipient's engagement with the company.
Some misconceptions about corporate gifting is that it does not add value to your appreciate for your employees & clients to send corporate gifts. In reality, sending corporate gifts through a gifting program is an ethical way to send gifts to employees, clients, etc. Another misconception is corporate gifting needs branding. Although adding your company branding on the gift can add a nice touch, personalization can have a long lead time so sending a gift as is can still be a nice way to recognize your employees.
Why is Employee Corporate Gifting so Important and why you should get started?
Employee Gifting is an important strategy for any company. Corporate gifting can help motivate and inspire your team and let them know you appreciate them. Your employees are your most valuable asset, so going the extra mile with a thoughtful and heartfelt corporate gift can go a long way. Send unique gifts to new employees to make them feel more welcome and it can help relax the first day on the job nerves! A great way to show new employees they are welcome and valued to the team is with a gift basket or gift box.
According to gifting trends:
- Most popular business gift-giving occasions are: 51% holiday, 34% customer appreciation, 27% employee recruiting, appreciation, or milestone.
- Research has shown that "Twice as many employees found gift boxes or baskets memorable compared to a charitable donation or a gift card".
- And adding personalization was the leading component of success in a gifting strategy.
Nonetheless, out of all promotional campaigns, these corporate gifts and company swag have the highest top-of-the-mind brand recall rate—85%.
In fact, almost 8 out of 10 respondents said they would want to receive more promotional goods and corporate gifts.
A recent survey on corporate gifting found that 48% of businesses claimed the practice had a significant positive impact, including increased employee retention, greater customer loyalty, and a sense of value for the employees. According to 57% of employees, getting gifts delivered makes them feel even more valued. Eighty percent of consumers said they would definitely do business with a company if they were to receive a customized gift basket or gift box.
Tips for Choosing the Perfect Corporate Gift
Selecting the ideal corporate gift can be challenging, but these tips will help you make the right choice:
- Consider the Recipient's Culture: Be mindful of cultural differences and customs when selecting gifts, as some items may be inappropriate or offensive in certain cultures.
- Stay within Budget: Determine a budget for your corporate gifts and stick to it. Remember that it's the thought that counts, and a well-chosen, meaningful gift will always trump an expensive but generic option.
- Choose Practical and Useful Items: Gifts that serve a purpose and can be used regularly are more likely to be appreciated and remembered. Examples include high-quality pens, notebooks, or tech gadgets.
- Think Outside the Box: Don't be afraid to get creative with your corporate gifts. Unique and memorable gifts can make a lasting impression and help your company stand out from the competition.
How Baskits Can Help
Baskits offers a one-on-one consultation with an account specialist to help you create a employee appreciation gift program that perfectly represents your brand and the relationships you share with your employees. When you come to us for business gifts we'll give you expert advice based on data and experience. Let us help put together a program that represents your brand and shows your employees how much they are appreciated. Let us help you create a custom solution for your corporate gifting needs. Connect with us to get started on your employee appreciation gifts today.
How to start a Corporate Gifting Program
The top customer success teams put a priority on establishing trusting bonds with their customers in order to forge real-world partnerships. We also offer luxury corporate gifting - to give businesses the chance to choose a selection of goods that are specific to the recipient's interests. We keep up to date on gifting trends to ensure you are gifting the absolute best to your corporate clients this year. Get started today with Baskits Inc on learning more about Corporate Gifting
We keep up to date with the newest trends and here is how you can elevate your corporate gifting for 2024.
Reviews from Customers
"For the 2023 holiday season, our organization decided to use Baskits for our corporate holiday gifts. From the first interaction, the experience was exceptional. Communication was prompt by our coordinator, Katie, the attention to detail was second-to-none, and the quality of the 'Baskits' was loved by all. We will definitely be using Baskits again. Highly recommend!"
"Great service and experience. Helpful team. We are moving all corporate gifting to them"
"We use Baskits every year to send holidays baskets to our clients. My experience with Baskits has been excellent. Brittany and the team are fantastic and they leave no stone unturned to ensure the gifts get delivered on time and any issues that come up are dealt with instantly! Love the baskets and the variety of options available. Would highly recommend!"